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Atlanta Metropolitan State College 2023

A core tenet of the Atlanta Metropolitan State College (also referred to as AMSC or “The Institution”) mission is to “offer student-centered instruction, civic/community engagement, and quality services that lead to the success of inter-generational 21 Century graduates.”  This Complete College Georgia (CCG)/Momentum Year (MY) update continues to build on these AMSC mission themes. AMSC serves a highly diverse student population, with 50% adult learners (25 years and older)/50% traditional students, 55% first-generation, and 100% commuters. The enrollment trend decreased over the past five years, until Spring 2023, when the FTE increased by 1.9% over the previous year. In Fall 2023, the institution experienced increases in enrollment and FTE changes, 8.1% and 9.3% over the previous year, respectively.  

The plan and strategies AMSC utilizes to support its first-year students is multi-faceted, taking into account the various academic support needs of the students. Because AMSC, as other University System of Georgia (USG) State Colleges, is an open-access institution, a significant number of high impact practices is built into the first-year freshman experience, to ensure students have real-time and individualized teaching and learning opportunities to provide them the best path to success. The literature shows that students who perform well in at least four of their freshman gateway courses have significantly higher graduation rates than other students. Thus, the success of new freshman is the target of various intervention strategies.  

A variety of course modalities and pedagogies are important to provide AMSC's adult learners and traditional students the flexibility they need to work and maintain their family lives while completing a degree. These include a balance of on-campus, online, and hybrid classes. Associate and bachelor program options allow 100% completion both on-campus and online. The institution provides academic coaching and mentoring for first-generation and other students who do not have the high-level family support afforded to many traditional students. A revised New Student Orientation (NSO) Program focuses on accessibility, effectiveness, and providing students a more comprehensive introduction to the College’s programs and academic support services.

AMSC has a large part-time student population, typically 55-60%, and implements various strategies for the timely graduation of all students. The institution fully supports and promotes the 15-to-finish strategy, realizing that students with full loads, on average, perform at a higher level. Part-time students are advised, when possible, to take at least 10 credits per semester, including summer terms. In doing so, part-time student will graduate within three years, or 150% of time expected, a national standard upon which graduation and retention rates are based. Evening, weekend, and early morning classes are offered to provide working students increased access to courses to complete their programs in shorter graduation times.

Providing relevant, high-impact practices (HIPs) that engage students and provide them various teaching methodologies and real-world career opportunities enhance the student experience.  The HIPs that target career-related opportunities include internships, apprenticeships, undergraduate research, and other programs that afford students the opportunity to make meaningful relationships with potential future employers, as well as, to empower students to make purposeful choices that raise the value of their education, giving a deeper meaning to completing college.

The goal of this report is to provide an update of the results, particularly focusing on first-year students. The benefit of enhancing the performance of first-year freshmen students will not only increase their academic success in courses, but also have the long-term impact of enhancing their retention and graduation rates.

Student Success Inventory

Table 1 provides a summary of AMSC’s goals, planning objectives, outcomes, and next year’s, FY24, plans associated with the College’s momentum approach.  This document outlines objectives and areas of exploration that are at various stages of planning and implementation. Certain goals and objectives have been updated, from the previous year, to align with the consolidation of Complete College Georgia and Momentum Year activities. Detailed assessment outcomes and discussions are provided later in this section.

Goals

Planning Objectives

FY23 Status/Update

FY24 Plans

  1. Increase student access:  Recruitment, Persistence, and Retention
  1. Increase acceptance, conversion, and yield rates of the admissions funnel

The admissions funnel metrics/rates have increased for FY23 over the previous year. A new admissions policy was instituted.

The AMSC Admissions Office will continue its strategies from FY23 into the FY24, given the increases and successes in admissions funnel metrics. The FY23 successes include enhanced social media marketing campaigns, utilizing a 3rd party consultant, and increases in dual enrollment students.

  1. Increase admissions enrollment for re-admits, including stop-outs

 

Admissions enrollment for re-admits and stop-outs have increased in FY23 over the previous year.

  1. Increase persistence (i.e., semester-to-semester) and retention rates (year-to year) with new and continuing students

Retention & persistence rates are flat or slightly less in FY23 over the previous year. A Faculty/Scholars program was created to establish high quality curriculum/pedagogy for hybrid/hyflex courses, to improve access and increase campus course enrollment

  1. Update/Realign the Enrollment Plan to address current needs/demands

Revisions to the Enrollment Management Plan have been completed.

  1. Address barriers that prohibit student academic progress and purposeful choice    
  1. Review course policies and update gateway courses, where needed, to improve consistency (e.g., common syllabi) to ensure consistent quality and delivery across multiple sections of a course

Needs assessment analysis for First Year Experience (FYE) and AMIR courses are underway. Student inventories were created and advising provided to ensure students enroll on schedule for FYE courses.

The new certificate programs have experienced the highest increase in student enrollment in FY23, when compared to prior program levels. Thus, increased marketing and emphasis will be placed on certificate programs to build on prior successes in FY23. The new analytics tools will be expanded to a different program in FY24. New pedagogical changes will be monitored closely for impact on DFW rates in the top 5 gateway courses in FY24.

 

 

 

  1. Increase student success rates in high DFW gateway courses

 

A new campus Writing Lab has been created and implemented to provide additional academic support for gateway English. Students have been provided additional assistance to raise awareness and participation in academic support services such as tutor.com and participation in campus workshops.  Gateway math classes have implemented a new pedagogical approach called adaptive learning strategies.

  1. Utilize analytics and predictive tools to improve course fill-rates, scheduling, and accurate course selection.

 

A new analytics tool was piloted in the Criminal Justice Program; The initial results showed significant promise.

 

  1. Create/Offer high demand certificate, associate, and bachelor’s programs

New certificate programs were fully implemented in FY23: Cybersecurity, Customer Relations, and FinTech, Film certificates have been created and offered; The development of a B.S. in Early Childhood Education program is underway

  1. Establish strong, diversified program pipelines and effectiveness partnerships
  1. Maximize existing and create new enrollment pipelines

AMSC is holding discussions with various high school Principals to address student dual enrollment (DE) needs and increase DE enrollment at AMSC. Preliminary data and recruitment strategies are underway to retain AMSC dual enrollment student upon high school graduation.

Activities to increase the dual enrollment pipeline will continue in FY23, though new external policies may be counterproductive to those efforts. A new adult learners grant funded program will be implemented in FY23, with high expectations for adult learner student enrollment and success. The new partnership scoring tool will be implemented in FY23 with the goal of assisting in selection of strategic partnerships and increasing partnership effectiveness.

  1. Target adult learners through various marketing and enrollment strategies

A new Adult Learner (AL) Orientation Session has been created, with high interest and reviews by AL students.

  1. Develop better tools for determining and measuring partnership effectiveness.

A new scoring tool has been developed to quantitate the effectiveness and benefit(s) of partnerships.

  1. Monitor and increase scholarship and grant options and awards to students

A robust assessment tool to measure and monitor scholarship and grant awards, year-over-year is being created.  A new grant was awarded to assist students with daycare costs.

  1. Enhance student career services
  1. Integrate career strategies into gateway and capstone courses

Plans are underway to integrate Steppingblocks into the first-year experience (FYE) courses. A student assignment is being created for this tool to enhance student career exploration and increase awareness and quality of career choices.

A Steppingblocks assignment tool will be completed in FY24, and a plan/strategy for implementing career exploration in the FYE courses

The following activities represent updates/modifications to Section 2 of the FY22 Momentum Plan. For each of the four momentum goals presented, additional planning elements include: (1) objective(s) identifying the target result(s) expected, (2) rational for why the goal and objective(s) were chosen and their importance in student success; (3) action steps that were taken and assignment of responsibilities, and (4) assessments that provide methods for measuring progress in achieving goal objectives. Momentum goals and results not listed in this report are in early or intermediary stages of planning/development and will be provided in a future update.  The activities in this report are categorized or tagged to increase the sharing of similar ideas and results.

Success Inventory

Increase student access (Atlanta Metropolitan State College-2023)

Strategy/Project Name: 
Increase student access
Momentum Area: 
Mindset
Strategy/Project Description: 

This project focuses on increasing student admission (access), increasing semester-to-semester persistence, reducing time to graduation, increasing course pass rates, and ultimately increasing the number of completions.

Activity Status: 
Evaluation/Assessment plan: 

AMSC will utilize new and continuing student headcount data for persistence and retention data; 2. Applications-to-Accepted Applications and Acceptances-to-Enrolled Students will be utilized to determine admissions acceptance and yield rates.

KPIs: Persistence Rate, Retention Rate, Earned/Attempted Hours; Acceptance and Yield Rates

  • Baseline measure (for each KPI):
  • Persistence Rate – 60.0% (Fall 2021 to Spring 2022); 43.6% (Spring 2022 to Fall 2022)
  • Retention Rate -     33.3% (Fall 2021 to Fall 2022)
  • Earned/Attempted – 79.6% (Continuing/Returning Students, Fall 2021); 63.8% (New Freshman, Fall 2021)
  • Acceptance Rate -      68.6%, (Dual Enrolment, Fall 2021); 74.0% (Re-admits, Fall 2021)
  • Yield – 68.1% (Dual Enrollment Fall 2021); 57.8% (Re-admits, Fall 2021)

Current/most recent data (for each KPI)

  • Persistence Rate - 61.9% (Fall 2022 to Spring 2023); 44.9% (Spring 2023 to Fall 2023)
  • Retention Rate -     35.2% Fall 2022 to Fall 2023)
  • Earned/Attempted - 79.4% (Continuing/Returning, Fall 2022); 60.5% (New Freshman, Fall 2022)
  • Acceptance Rate –     42.6%, (Dual Enrollment, Fall 2022); 74.0% (Re-admits, Fall 2021)
  • Yield - 78.3% (Dual Enrollment, Fall 2022); 63.8% (Re-admits, Fall 2022); 

Goal or targets (for each KPI)

  • Persistence Rate – 2% Increase over Baseline
  • Retention Rate – 2% Increase over Baseline
  • Earned/Attempted – 1% over Baseline
  • Acceptance Rate – 6% over Baseline
  • Yield – 3% over baseline

Time period/duration

  • Semester-to-semester for persistence, acceptance, and yield rates; Year-to-Year for retention rates.
Progress and Adjustments: 

Nearly 2% gains were made with persistence rates and retention rates, when comparing the Fall 2022 cohort results to the Fall 2021 baseline values. The targets were achieved with fall-to-spring persistence and fall-to-fall retention rates, though the overall retention values are quite lower than pre-covid values, of 45-48% for the first-time, full-time Cohorts.  The Spring 2023 cohort persistence rates showed slight gains over Spring 2022, though the targets were not met.  The spring-to-fall persistence rates are significantly lower than fall-to-spring, therefore priority will be placed on increasing the spring cohort persistence, particularly addressing summer melt and other barriers that prohibit spring students from returning the following fall semester.

Earned/Attempted is an important metric, as it provides course efficiency. If a student is successful in all courses, he/she will have 100% earned/attempted ratio.  The earned/attempted credit hours were flat for Fall 2022 continuing/returning student when compared to those a year prior.  Fall 2022 new freshman showed a 3.3% decline, when compared to students in the prior year. The disparity in earned/attempted hours for new freshman requires increased focus on additional support for the new freshman cohort in FY24.

Fall 2022 Dual enrollment students had a decline in acceptance rates over the previous year, but the same group had an increase in yields over the same period. Re-admits showed a 6% increase in yield for Fall 2022, and were flat with acceptance rates, when comparing Fall 2022 and Fall 2021 cohorts. The increase in yields for re-admits indicates the strategy is working and that the institution will maintain current efforts.

Plan for the Year Ahead: 

Based on the results, the focus will be placed on (1) building on the strategies that produced successes for Fall 2022 when compared to Fall 2021, (2) focusing improving results for cohorts with lagging KPIs, including increasing course pass rates for new Freshman, and increasing persistence rates for retaining student for the spring-to -fall semesters.

Challenges and Support: 

The biggest challenge is identifying and addressing the barriers that prohibit students from returning in the fall semester. Often it is difficult to contact students after they have left the institution to determine why they are not returning. Often students do not respond to text messages and phone calls. Once the barriers are identified, specific strategies can be developed to improve persistence and retention rates.

Primary Contact: 
Dr. Harry Akoh
Dr. Vincent Mangum
Ms. Sharon Duhart

Increase student success rates in high DFW gateway courses (Atlanta Metropolitan State College-2023)

Strategy/Project Name: 
Increase student success rates in high DFW gateway courses
Momentum Area: 
Purpose
Mindset
Strategy/Project Description: 

Gateway courses have the lowest pass rates. This is particularly difficult for new freshman because it stifles their momentum and motivation to successfully past their first two semester classes and avoid academic warning and/or probation, which also impacts their ability to meet financial aid academic requirements. The project provides academic support for new freshman, as well as re-evaluates course policies and other factors that may be counterproductive and limit student progression through the freshman year.   New Programs and courses are designed to better align with student purposeful choices, thus increasing the likelihood of student retention and completion.   

Activity Status: 
Evaluation/Assessment plan: 

Evaluation Plan and measures: The five lowest pass rates for gateway classes, required for all students, were identified and high impact strategies implemented. Baseline pass rates were compared to pass rates in the Fall 2022 semester to measure success of the intervention strategies.

Course content and policies were also re-evaluated to ensure consistency, application of high impact practices, and support for maximum student success.   

KPIs: Course Pass rates for Top 5 Gateway Courses (or DFW Rate):  English (ENGL) 1101; English (ENGL) 1102, Political Science (POLS) 1101, Mathematics (MATH) 1101, Mathematics (MATH) 1111

Baseline measure (for each KPI):  Fall 2021 Pass rates: ENGL 1101 (48.2%); ENGL 1102 (36.6%); POLS 1111 (53.8%); MATH 1101 (50.6%), and MATH 1111 (62.0%)

Current/most recent data (for each KPI) [NEW for 2023]: Fall 2022 Pass rates: ENGL 1101 (43.6%); ENGL 1102 (43.6%); POLS 1111 (55.0%); MATH 1101 (56.0%); MATH 1111 (66.1%)

Note: MATH 1010 = non-STEM Majors Course; MATH 1111 – STEM Majors Course

Goal or targets (for each KPI): 2% increase for ENGL classes; 3% increases for POLS classes, and 2% increase for MATH classes

Time period/duration: Annually

Progress and Adjustments: 

Mixed results occurred for ENGL classes, with the pass rates for ENGL 1101 decreasing by 4.6%, and those for ENGL 1102 increased by 7%. The high impact practices applied in ENGL 1102 will be continued, given the high year-over-year increase in success rates. Adjustments will be made to ENGL 1101, particularly to determine if the successful high impact practices in ENGL 1102 might be reproduced, with positive results, in ENGL 1101, The pass rates for both MATH courses, MATH 1101, and MATH 1111, increased by 6% and 4%, respectively. The adaptive learning strategy was applied in both classes and the results are promising and will be continued. POLS 1101 courses showed a 1.7% increase over the previous year, indicating that the high impact practices were successful and are moving in the right direction. Given the success of adaptive learning in MATH courses, a similar strategy is being explored for ENGL courses.

Plan for the Year Ahead: 

The focus for the year ahead is to direct more intention to the gateway courses that showed a decrease in pass rates when compared to the previous year baseline pass rates. A viable starting point is to reproduce and expand the successful impact practices utilized in the courses that showed improvements to those courses that were either flat or declined in pass rate.

Challenges and Support: 

The challenge is determining the students’ level of preparedness, without any prior testing or diagnostic results. Having prior knowledge of a student’s level of preparedness affords the instructor to prepare and implement the most appropriate curriculum and support material to address the range of gaps in student’s knowledge/skills base, while simultaneously allowing students to complete the College level requirements of the course.

Primary Contact: 
Prof. Jamie Wilcox (ENGL 1101, ENGL 1102)
Dr. Noel Whelchel (MATH 1101, MATH 1111)
Dr. Robert Wilkes (POLS 1101)

Increase strong, diversified pipelines and effective partnerships (Atlanta Metropolitan State College-2023)

Strategy/Project Name: 
Increase strong, diversified pipelines and effective partnerships
Momentum Area: 
Change Management
Strategy/Project Description: 

Consistent, reliable pipelines are important in sustaining program quality, viability, and productivity. This project seeks to increase the pipelines of student at all levels of AMSC certificates and degree programs. Historically, more effort has been dedicated to increasing the traditional student pipelines, the adult learner population provides a great opportunity for a new pipeline of students.  This is especially true given that the student population for traditional and adult learners is essential equal at 50%.  

Activity Status: 
Evaluation/Assessment plan: 

Evaluation Plan and measures: AMSC has five major pipelines: (1) Adult Learners (2) Traditional Students, (3) New Freshman, (4) New Transfer, and (5) Dual Enrollment. Minor pipelines include:  Corporation/Business Partnerships, Re-Admits, and TAG/MOU Partnerships. The goals is to provide a least 5% of the adult learner and traditional student pipelines from minor pipelines sub-category group, thus reducing the need to rely solely on historically continuing/returning students

KPIs:

  • Headcount (by Pipeline Category)
  • Baseline measure (for each KPI): Fall 2021 Results
  • Adult Learners (34.2%)
  • Traditional (28.6%)
  • New Freshman (12.6%)
  • New Transfer.     (14.1%)
  • Dual Enrollment (7.1%)
  • Other (post-bac, transients, 3.5%)

Current/most recent data (for each KPI): Fall 2022 Results:

  • Adult Learners (31.6%)
  • Traditional (28.4%)
  • New Freshman (14.3%)
  • New Transfer (12.1%)
  • Dual Enrollment (6.2%)
  • Others (post-bacs, transients, 7.4%)

Goal or targets (for each KPI):

  • Adult Learners (30.0%)
  • Traditional (30.0%)
  • New Freshman (15.0%)
  • New Transfer.     (15.0%)
  • Dual Enrollment (10%)

Time period/duration: Each Semester

Progress and Adjustments: 

The adult learner pipeline exceeded the target, but all other pipelines were slightly under than the desired target, with dual enrollment having the largest distance from the desire target. TAG/MOU pipelines generated 96 (11.2%) students, a value above the target value of 10%.   

Plan for the Year Ahead: 

Strategies are in progress to sustain (or increase) the TAG/MOU and/or Corporate/Business pipelines. Increased effort has been made to increase the dual enrollment pipeline to the target value of 10%.

Challenges and Support: 

Incomplete applications and student procrastination in completing the FAFSA are the top two barriers to student access and enrollment.

Support Needed: USG shared-services for financial aid verification have been a very important support provided by the USG.

Primary Contact: 
Dr. Arlena Stanley, AVP Enrollment Management

Campus Plans Supplemental Sections

The Momentum/CCG Goal 4, increase student career services, is in the preliminary stages and too early to report in this update.  The institution has been successful in offering limited student career services, but the availability of “Steppingblocks” in the past year has opened new opportunities for expansion of these services. The plan is to develop career learning modules in First Year Experience (FYE) and Capstone courses, utilizing steppingblocks as the primary tool students will utilize to complete the module. The FYE career module will focus on career exploration and identification, whereas the capstone course career modules will focus on career job placement and other options, post-graduation.

Observations and Next Steps

Atlanta Metropolitan State College has instituted several high impact practices (HIPs) that have proven successful.  In a campus-wide survey, students rank the success of First year seminars and experiences as the most liked HIP. The annual freshman induction event has been very successful, providing an opportunity for new freshman to meet-and-greet faculty, as well as interact with other new freshman to form learning communities and establish study partners.  Students rank learning communities as the second most liked HIP. Learning communities are highly utilized with students who participate in specialized programs, such as Health Careers, LSAMP, and students associated with partnership programs.  The peer-peer interaction are very effectiveness at various levels:  tutoring, students motivating each other to stay in school, completion of course assignments, establishing and positive, growth mindset, and ultimately encouragement to graduation. Collaborative assignments and projects are another highly rated and successful HIP among students. This HIP has been integrated in various capstone courses has been increased student academic performance and learning outcomes significantly.

In FY23, 90 certificates were awarded. Computer Information Systems and Computer Information Systems Security were the top certificate awards.  133 Associate awards and 66 bachelor’s degrees were awarded, with the Associate of Science, Core Curriculum and Business Administration programs being the favorites with students, respectively.   The total awards for FY23 were 289.

When compared to the prior year, 133 certificates, 153 associates, and 54 bachelors’ credentials were awarded in FY22. The programs with the most awards were the same as those in FY23. 339 awards were made in FY22, with the certificate awards representing the largest positive change.  Over the past two years, the largest increase in awards has been with certificate programs, which provides the institution valuable insight into market demand and student choice.

AMSC Complete College Georgia Leadership Team (FY 2022)

Name

Title

Dr. James McGee

Provost and Vice President, Division of Academic and Student Success

Dr. Mark A. Cunningham

Associate Provost, Division of Academic and Student Success, Institutional Effectiveness and Research; CCG Committee Chair                                                      

Dr. Brian Crawford

Chair, School of Science and Health Profession, Associate Professor of Biology

Ms. Sharon Duhart

Director, Center for Academic Advising and Academic Student

Ms. Sharday Lee

                                                      SGA Representative

Dr. Curtis L. Todd

Professor of Social Work, School of Social Sciences and Humanities; and Special Assistant for Student Retention, Progression and Graduation Initiatives, Office of the President