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Strategy/Project Description:
GRU launched the 4Years4U campaign beginning with the fall 2013 freshmen class. The campaign has continued for every incoming freshman class. Promotional giveaways, branded with the 4Years4U logo, were included originally for those students who signed the pledge. In addition, signs and banners were posted around campus to promote the campaign and flyers were included in campus orientations prior to the start of the first year. We discontinued the giveaways due to cost restrictions; however, we continue to use banners and other advertisements around campus and in the local community to promote the 4Years4U program.
